Below are the values that we hold dear. They’re here to remind us of who we are and how we should behave; as a business and as individuals.
Don’t accept the status quo. It doesn’t matter how existing products are made, how other companies behave or even how we’re used to doing things. Keep thinking of new and better ways.
Put your heart and soul into it and share that passion with other people. If you’re not passionate about what you do, you’re doing the wrong thing.
Do the right thing. For the business, for your colleagues, for our customers and for the wider world. We’re not perfect but we must always strive to be the best we can.
Our little business has limited resources but big ambitions so we’re going to have to act smart to succeed. Think about the return on every pound we invest. Be tough but fair.
Enjoy the Ride
It’s hard work so let’s make sure we celebrate our successes and enjoy the journey. Let’s share this with our customers and suppliers and be a pleasure to work with.