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The Peppersmith guide to sugar and sweeteners

Let’s be honest, sugar is everywhere and most of us eat more of it than we realise. That’s why we created this simple guide: to help you understand what sugar does, where it hides, and which sweeteners are worth choosing instead. No scare tactics, no guilt trips - just the facts, explained clearly.

SUGAR IS:

OVER EATEN

Most of us eat more sugar than our bodies need. Extra sugar gets stored as fat and can build up over time. The WHO suggests keeping added sugar to around 6 teaspoons a day - less than in a single can of fizzy drink.

ADDICTIVE

Sugar lights up the reward centres in our brain, making us want more. It also makes it harder for our bodies to recognise when we’re full - so it’s easy to overdo it.

HARMFUL TO TEETH & HEALTH

Sugar feeds the bacteria that cause plaque and tooth decay. Long term, high sugar intake is linked to Type 2 diabetes, heart disease and other chronic conditions.

HIDDEN SUGARS

Sugar comes in many disguises and your body can’t tell the difference. Here are a few common names to watch for on labels:

  • Glucose syrup
  • Agave syrup
  • Fruit juice concentrate
  • Coconut sugar
  • Dextrose
  • Beet sugar
  • Maltose
  • High-fructose corn syrup

SUGAR REPLACEMENTS

THE BEST

Xylitol, Erythritol, Stevia

Naturally derived, clean-tasting and low impact. Xylitol is even proven to help protect teeth.

THE MIDDLE

Sorbitol, Mannitol, Maltitol, Isomalt, Lactitol

Still natural, but can upset digestion and don’t taste as clean. We don’t use them.

THE WORST

Aspartame, Acesulfame K, Saccharin, Sucralose

Lab-made sweeteners linked to side effects. Definitely not our thing.