When choosing our ingredients, it’s all about finding the right ones to make something that’s good for you and tastes great. By ‘good for you’, first and foremost we mean that they’re good for teeth. This means we never use sugar and instead we sweeten everything with 100% xylitol (which has active dental benefits). We’re also very strict about making sure there’s nothing else in there that is bad for you, so we make sure there’s absolutely no artificial flavours or colours and definitely no aspartame. We also avoid any animal derived ingredients that can often be found in mints and gum, so no shellac or bovine gelatine. And finally everything is guaranteed to be GMO free.