Instead of making gum from synthetic petroleum based polymers we make ours from chicle (the sap from the Sapodilla tree). This may seem a bit far out but actually gum always used to be made like this (click here to find out more about the history of gum).
Our chicle is sustainably sourced from the Rainforests of Central America with the gum being tapped from the indigenous Sapodilla tree (Manilkara Zapota). It’s a great ingredient because not only does it provide an excellent natural base for chewing, but it also helps protect the future of the Rainforest by ensuring the indigenous population can make a sustainable income from the trees (saving them from being cut down for timber or to free up land for crops).
The bigger chewing gum producers use synthetic polymers instead of chicle. It’s much cheaper to make synthetic gum from plastics and oil than tap ingredients from trees. But we’d rather pay more for our ingredients and use something natural.