It may be surprising to know but the chewy bit that you throw away once you’ve finished with your gum can make up as little as 25% of the piece that you put in your mouth to start with. Meaning up to 75% is all other ingredients that you ‘eat’. So just like with mints, the ingredients used in gum are very important.
When it comes to our products, whether it’s real English peppermint, natural chicle or the tooth-friendly xylitol, we will only ever use the best ingredients possible to make make stuff that tastes great and is good for you while ensuring we’re being socially responsible.
Unlike some other companies we want you to know what’s in our products so here’s some info about everything we use…