2012 is the year of companies milking all they can out of major sporting events, and as you can imagine, we couldn’t wait to jump on the bandwagon. We’re not quite ready for official sponsorship of the Big International Sports Thingamajig That We’re Not Allowed To Mention For Fear Of Having Our Pens And Pencils Confiscated.
Instead we opted for something lower-fi but much more us. So we’re proud to introduce our official sponsorship of the Team Friska cycling kit (there we are at the top of the back).
Friska are one of our favourite stockists and if you don’t know them, have a read of this and this and a watch of this. Not only are they great guys but they also share our love of cycling. They came up with the idea of doing their own cycling kit to sell and raise money for Frank Water. And when they asked us if we’d like to be part of it, we bunny hopped at the chance.
Here are Dan, Gracie and Dave modelling it (while managing to look like very unconvincing cyclists).
Here’s Dave and Dan in action (but not much action).
And here’s Gracie after cycling to the top of Hay Bluff in the Black Mountains. That’s more like it.
Sadly they’ve all sold out but they promise us more will be available soon. Watch this space.
Thanks very much to Friska for asking us if we’d like to get involved and to Torchy Design for designing the great kits.